Wine Experience
About us

Our Wines - Unbeatable Value - Everyday

The Wine Experience Collection

Sourced directly from leading wineries across Australia by the dedicated Wine Experience team, our mission is to discover wines that offer unbeatable value for everyday drinking. With a comprehensive range of varieties, regions and styles, you are sure to find a delicious wine for every budget and occasion. How do we do it? By cutting out the middleman, we can pass that saving along to you and offer the wines at prices well below their branded equivalents. All wines wear the Wine Experience label with pride and go through a rigorous selection process, which is your assurance of quality. The idea behind these wines is simple, yet powerful and goes to the heart of why we started the business in 2004. As the wines are sourced directly from quality wineries, the winemaker receives a fair price and you, the consumer, receive unbeatable value. It's a classic win-win situation. Drink Up!

Winemaker Series

The pinnacle of quality and always in short supply, these wines are made by some of Australia's leading winemakers sourcing grapes from exceptional vineyards in the most sought after regions. As these wines are made just for us, the winemaker's name adorns the label with pride. These are exceptional wines to be enjoyed with friends and family. The current selection includes a juicy Barossa Valley Shiraz from ninth-generation winemaker Marco Cirillo.

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Winemaker Series

Winery Direct Series - Reserve

The blue label easily identifies our reserve range, these wines are a cut above our main selection and offer a definite step up in quality. Here we showcase premium regions such as the Barossa Valley, Adelaide Hills and Heathcote in Victoria. Like the Winemaker Series, these wines are made by leading winemakers, although due to our unique agreement, we can't reveal their identity on the label. When sourcing these wines, the tasting panel is looking for something special to delight our customers.

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Winery Direct - Reserve (Blue Label)

Winery Direct Series

Our winery direct series offers exceptional value for everyday drinking. Don't let the price tag fool you! As with the Reserve wines, these wines are made by leading winemakers, although we can't reveal their identity on the label. Sourced from across the country, we offer a diverse range of varieties and styles. You are sure to find a wine for every occasion and budget in the range. Current customer favourites include our plush Mornington Peninsula Pinot Noir, softly textured Adelaide Hills Pinot Grigio, crisp Clare Valley Riesling and full flavoured Frankland River Chardonnay.

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Winery Direct (Red Label)

Small Batch Series

The name says it all really, this label is reserved for limited parcels of outstanding quality wine. These are the rarest wines we offer and always deliver extraordinary value for money. The selection process is unusually rigorous, with wines only made available when we have access to outstanding quality, small-batch wines that pass our tasting panel. These wines are always extremely limited and sell out quickly.

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Small Batch Series

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